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Godzilla Action Figures and Godzilla DVD Sets As Marketing Tools

What is your most expensive Godzilla DVD? Do you remember what prompted you to buy it? Godzilla, our beloved Japanese monster is also a marketing tool.

This isn’t the first time Hollywood has used retail items like Godzilla action figures and DVD sets as marketing tools to promote and make any movie a blockbuster. A particularly well-known case is the remake of the 1998 movie Godzilla. No matter how unhappy Godzilla fans were with that 1998 Hollywood version, the Taco Bell commercials are still on many people’s minds. The 1998 character bore no resemblance to the original 1954 Japanese character, neither in physical appearance nor attitude. Compared to the original Godzilla, the 1998 Hollywood version was a giant wimpy lizard, and very soon knowledgeable Godzilla fans started calling him names like GINO (Godzilla in name only), American Godzilla, Zilla and so on. following.

However, no matter how loud the complaints were, there was no stopping the 1998 Godzilla Merchandise Sale, where Godzilla DVD sets and Godzilla Action Figures were among the most sought-after items. So, although it was not a good movie, its box office was worth millions of dollars worldwide. This case showed that Hollywood can get away with making slot machine movies fueled by the masses who are oblivious and ready to buy anything. Or can it be otherwise?

Lately, Hollywood announced that there will be another remake of Godzilla in 2012. This remake will be by Legendary films (the company acquired the franchise rights from Japanese company Toho) in partnership with Warner Bros. One of the first statements made by Legendary Films is that this new film will not follow the 1998 path but rather expand its story along the original Godzilla character.

It’s a clear message that these producers are aware of the all-important global fan base that wants a real Godzilla in the movies. Plus, if they learn to treat this monster with respect, it could mean even more profit for movie makers for this movie and potential new movies. This is an obvious reason. Happy fans will promote the movie for free and purchase every Godzilla action figure and Godzilla DVD gift set that exists. Collectors will be more than happy to get new toys and children and young people will continue the Godzilla cult all over the world.

It’s an exciting possibility for Godzilla and fans. Godzilla doesn’t have to die if fans and movies move together.

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