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New Distribution Scheme Brings Good News to Struggling Bangla Cinema
Bangla movie fans in North America will have easier access to their favorite Bangla actors and actresses if Databazaar Media Ventures group’s plan is successful. The group has started a new venture to screen and distribute Bangla natok movies and other good quality Bangla movies to 19,000 outlets across the United States and Canada. The move should ensure that quality Bengali films will find their way into the broader foreign film viewing market.
This new business venture will not only benefit fans but also the entire Bangladeshi film industry. Since the 1980s, Bengali cinema has been plagued by low domestic sales which cannot fully keep up with high production costs. The problem has notably intensified with fierce competition from Hollywood films and other more popular Indian films.
By opening up the North American market, the gap between cost and will be closed. Databasaar Media Ventures founding directors Suman Ghosh and senior Indian-American journalist Devasish Ray report that the DMV will invest heavily in the reach and reach of marketability of each title acquired by the group.
The DMV sees itself as the “missing link” that will ensure the most efficient way to market modern Bengali films. Their business plan involves what they call a “fusion distribution model” because it combines the latest digital technologies with the best traditional methods of marketing and distribution. In this plan, carefully selected quality movies will be available wherever someone buys, downloads or rents movies – whether on iTunes, Amazon, Netflix, Best Buy, Target or Blockbuster. They are confident that the business model will benefit both the Bengali film producer and the North American film viewer.
The first release under this commercial venture is the film “Dwando”, directed by award-winning director Suman Ghosh.
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