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USB Memory Sticks – Advantages Over Disc Formats
USB flash drives, or thumb drives as they are also known, are becoming an increasingly popular format for transferring data between businesses and also for promoting business to potential customers. At the time of writing this article (March 2016), USB drives capable of holding up to 512GB of data can be purchased easily online at a surprisingly low cost. Surprisingly, a USB stick that will hold 1TB of data can also be obtained, but currently it is expensive. The pace of technological progress will mean that the current high price will drop over the next twelve months as the number of orders increases and manufacturing costs are reduced due to bulk purchases.
A 512GB USB flash drive can hold the same amount of information as more than 20 ordinary Blu-ray DVD discs. The format may currently be a bit more expensive than Blu-ray DVD discs, but there’s not much to compare in terms of convenience of the format versus a stack of Blu-ray DVDs. The USB flash drive takes up little space and can be secured with a key ring or kept safely in a small pocket in a laptop bag or easily. 20 Blu-ray DVDs, however, take up a lot more space and would be a lot more inconvenient to carry around.
At the other end of the scale, a USB drive with a capacity of 128 MB can be purchased inexpensively if the information files stored on it are only small in size.
USB Flash Drives – Mass Production and Custom Enclosures
The format’s ever-increasing sales volumes have led many companies, particularly in the Far East, to produce them in a staggering range of shapes and sizes. These designs can be both useful, like a torch with a USB stick molded into it, or any amount of novelty shapes like a toy supercar shape that can be put on a key chain. Many companies using USB drives to send data onsite to employees and offsite to existing or potential customers, use USB drives in the form of a business card or a useful pocket shape that can be screen printed with company or brand logo to further promote the business. Most of the time, mass-produced USB drives are basic shapes of about 5cm x 1.5cm x 1.5cm that can be printed, or a business card shape that, again, can be printed using a spot color screen printing technique. There are also many companies that can produce USB drives in a custom shape specified by the customer.
Using USB Flash Drives to Boost Your Business
The flash drive’s easy transport means they are ideal for data storage to be used by any business needing data distribution, especially where data files are of significant size. Where many employees need to be able to view large graphic design files or data/code files, USB drives that contain large files are a perfect fit. This format is perhaps most commonly used, however, for business promotion at exhibitions and trade shows. Here, USB sticks have two advantages; if you work in the marketing department of your company and are in charge of promoting your company at a trade show in order to create awareness of your brand or simply to promote the services of your company, they can be used to disseminate information commercials, presentations or applications for potential customers to display on their laptops or desktops. Any data space can then be used for information storage by the user. This convenience means the flash drive is always at hand with the brand in mind whenever the USB drive is used. These are popular giveaways and the business card or stick type forms can be printed via the spot color screen printing technique, with up to 4 distinct colors. This is ideal for printing company logos or contact details on the reader’s body.
The payoff for a business, where USB sticks are used for promotion, can be huge. As with almost any mass-produced product, the more quantity you buy, the lower the cost per unit. If your company lands a lucrative contract or sells a high-value product after donating a cheap USB flash drive, then the advantage is very clear.
USB flash drives represent a significant share of the data distribution and trade promotion markets. Their ability to hold a very large amount of data in such a small package makes them perfect substitutes for CD and DVD discs. Along with their falling prices as the mass production of USB flash drives increases, they are now beginning to become the format of choice for many businesses that need to quickly distribute very large files, either to existing customers or to new ones. new potential, as well as existing staff. . Almost everyone seems to own at least one USB flash drive and they can be had in a huge range of shapes, sizes, and colors.
USB Duplication – Produce Memory Sticks in Bulk
A large number of UK based businesses regularly order thousands of USB sticks to enable them to promote their business. This growing demand means that there are an increasing number of USB duplicating companies offering their services to UK customers. Units are readily available that can copy large amounts of data quickly, to over 100 USB drives, at the same time. If a duplication suite has several of these units working together, then they can transfer data to several thousand USB drives, very quickly. Data transfer speeds are constantly increasing as technology advances. The USB 3.0 data transfer standard claims a realistic data transfer rate of 400MB/second, which means even a 512GB USB flash drive can reach capacity in around 20 minutes. That’s about 10 times faster than the older USB 2.0 standard. The ability to transfer such a large amount of data so quickly means that duplication expenses can be minimized and flash drives are then a cost effective alternative to Blu-ray DVDs as they are also much easier to handle.
These duplicating units are readily available for purchase online and many businesses that find that they regularly need a large supply of USB drives will outsource the work or obtain a duplicating unit for their employees to use. They are easy to install and take up very little space, meaning they can be tucked away in a corner or even a drawer when not in use and pulled out when needed.
USB drive security
USB drives are also a convenient format for distributing sensitive data such as:
Sensitive internal company data
Information controlled by copyright
Sensitive research documents
Files may be secured by encryption using security software such as Truecrypt or similar, and the data decryption key communicated by another means as an additional level of security. When the contained files are particularly sensitive, the USB drive can be concealed as it can be molded into just about any shape, such as a pen or a torch. Even a high capacity memory key can be contained on a very small PCB, so hiding the drive in a location known only to the intended recipient is a good option.
Many of the world’s leading engineering companies use USB flash drives to provide CAD models of projects such as household appliances, road vehicles, or military aircraft and transportation. These files are usually very large and require a large storage device to store them. With the widespread availability of a 1TB USB flash drive on the horizon, this format will see an increase in usage across the majority of industries.
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